Campaign
Cornelsen Innovation Award Clips
The skill isn't pointing a camera at a school. It's getting a school to let you point a camera at the part that actually matters. For several years now we've been filming the winner films for two Cornelsen school awards: the Zukunftspreis, which honors innovative teaching and school leadership, and fair@school, a prize run with the Federal Anti-Discrimination Agency for school projects that stand up for diversity and against discrimination. Each film features a school that's doing something genuinely new, and the job is to show the place and explain, in a few minutes, what makes it worth recognizing. It's a different kind of brief from a conference highlight reel. Less pace, more story. You're not capturing the energy of a room, you're trying to capture the spirit of a place and the people who made it different. The hard part is rarely the filming. It's earning the trust of kids who don't want to be on camera, or don't want to be properly interviewed. Sometimes the reason for the award is quietly hidden, a small group of kids trying something the wider community hasn't caught up with yet, and the film has to honor that without exposing anyone. Sometimes it's a sensitive topic taught in a way that doesn't take a side but doesn't pretend the thing doesn't exist either, like how you teach kids about war.