Campaign
HY — summits & innovation sessions
I've been filming for HY since May 2017. It started with their innovation courses, Audi execs coming to Berlin to meet startups, then a highlight film for Helaba. For the past five years, though, the bulk of the work has been their summits. What used to be one summit eventually became three: innovation, Web3, and pricing. High-powered meetings don't look exciting on camera by default. A room of executives talking is just a room of executives talking. The job is to find the energy that's actually in the room and get it onto the screen, with pacing, camera work, and an edit that matches the seriousness of the conversation without flattening it.
Summits
Innovation Summit
Edgy by request. Punchier cuts, more attitude, built for a room that pitches.
Web3 Summit
Full throttle. Dense speaker stacks, split screens.
Pricing Summit
The calmest of the three. A restrained edit for a measured, analytical room.