Campaign

Waves Audio European Campaigns

Role

Filmed and edited most of the European campaign content

Years

2025-2026

I've always been a massive music fan, so when Waves asked me to come film for them, I jumped at it. From artists I genuinely listen to, to ones playing stadiums on a world tour, it's a joy to be in the room for any of it. We've been filming the European legs of Waves' LV1 Classic and Livebox launches across 2025 and 2026. Four cities, behind-the-scenes films, the consoles in real touring use with the engineers who actually run them. Every show shakes out the same way. One chance, no retakes. A FOH engineer mid-show can't stop to direct you, and a live console isn't going to wait while you set up. So we work around the working surface, stay out of the mix, and get Waves footage they can actually use for the campaign. What you don't see is the rest of it. Running between drunk crowds, the occasional fight spilling past the lens, security shoving through mid-shot. Navigating bands, managers, and egos that flip from 'no cameras' to 'we want more shots of the artist!' inside an hour. Most people wouldn't believe half of what goes into two clean minutes of console footage at a sold-out show. So we move quiet, shoot fast, and stay on the good side of anyone who can shut us down.

Outcome · Launched the LV1 Classic console and Waves Livebox across Waves' marketing channels.

Also edited for Waves: the LV1 80-channel update launch film featuring Ken 'Pooch' Van Druten, the Kevin 'Tater' McCarthy video, Lu Diaz's '6 Mixing Mistakes' (Jay Z, Beyoncé), and a second Pitbull / Will Madera LV1 Classic film.